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Strategy & DiscoverySD-17
How to share product updates on Slack
Lead with evidence of completed work and user value; draft for a confirmed audience without automatically posting.
Product statusAvailable now
Input3 required inputsVerified shipped work · Screenshots, approved quotes and contributor names · Initiative focus and approved Product Brain guidance
SkillsDraft a concise product update · Prepare task context · Review an artifact against agreed criteriaProduct Marketing + Product Marketeer Agent
OutcomeProduct update: headline, completed changes with proof and credit, attention needed, references; an approved draft for the confirmed channel.Artifact: Product update
Owner
Product Marketing
Human + Agent
Participants · Agents
Product ManagerEngineerProduct Marketeer Agent
Trigger
The period and audience for an asynchronous product update are set.
Required context
JiraVerified shipped workFilesScreenshots, approved quotes and contributor namesProduct BrainInitiative focus and approved Product Brain guidance
Optional context
CodeMerged changes in the periodAnalyticsOutcome evidence
Skills
Draft a concise product updatePrepare task contextReview an artifact against agreed criteria
Suggested conversation arc
- 1Select real progressAgree audience and period, identify shipped work or honest research progress, and exclude speculative commitments. Check which customer details are appropriate for that audience.Skills: Prepare task context
- 2Draft the concise updateWrite short user-impact entries, attach available visual evidence and exact approved quotations, and credit contributors. Label in-progress items accurately.Skills: Draft a concise product update
- 3Review accuracy and toneVerify availability, metrics, names and quote permissions; remove internal jargon and unsupported excitement. Keep the update scannable.Skills: Review an artifact against agreed criteria
- 4Confirm delivery or retain draftConfirm the final message and destination. Only a separately authorised publishing action may post it; otherwise complete with an approved draft.
Output
Product update: headline, completed changes with proof and credit, attention needed, references; an approved draft for the confirmed channel.
Artifacts
Creates: Product update
What good looks like
- Every completion or quantitative claim has support.
- The draft is concise and suited to the intended audience.
- Missing quotes or visuals are named, not fabricated.
Quality gate
A named person confirms the final message; posting is a separate, authorised action.
Destination
SlackTeklens only
Usually next
People and agents work from the same Product Brain. The owner stays accountable. Assigned agents prepare and check. A named person approves at the gate.
Deep dives from the AI PM Lab
Articles that explain the thinking behind this Activity.
Choose the path that matches your role.
Set the Product AI direction with us, or test the shared Product Brain on real work with Jira and code.