AI GTM Lab · CRO · Sales · Marketing · Revenue
Don't automate bad sales. Redesign it.
In two days, to a clearly named GTM bottleneck, a human-AI autonomy matrix and a system plan built around real customers, your CRM and relevant buying signals.
The AI GTM Lab is the home of the 12-lever framework: four phases (Decode → Shape → Amplify → Evolve), twelve levers, openly documented on gtm.science. The transformation for GTM teams on your own funnel and CRM runs there – the same framework, the same four phases, the same twelve levers.
For
- CRO and Chief Commercial Officer
- VP Sales and Head of Sales
- GTM and revenue leaders
- Founders who own revenue
- Marketing and sales leads in B2B software companies
The result in brief.
- One clearly named GTM bottleneck instead of symptom tuning
- A context workspace as the shared source for the team and approved agents
- A human-AI autonomy matrix: agent autonomous, human approves, or human only
- A prioritised roadmap along the twelve levers
of B2B buyers go to sales reps to validate AI-generated insights.
Source: Gartner, B2B Buyer Survey (2026)
Basis: Buyer survey
Limitation: Buyers self-reporting their own behaviour.
AI GTM Lab
The AI GTM Lab is the home of the 12-lever framework: four phases (Decode → Shape → Amplify → Evolve), twelve levers, openly documented on gtm.science. The transformation for GTM teams on your own funnel and CRM runs there – the same framework, the same four phases, the same twelve levers.