AI Strategy Workshop
Understand AI. Decide where it matters.
Experience AI on your leadership tasks. Decide where it improves product strategy and collaboration. After month one, you have one priority, your AI playbook and a 90-day plan.
For CEOs, CTOs, CPOs and board members · companies with 50+ employees
30 minutes · no obligation · no preparation needed
Run by Simon Scheurer and Marc Gasser – in person, start to finish.
Before you invest more in AI.
AI initiatives are underway, but priorities, investment and ownership lack a shared direction. Before funding the next tool or project, you need a grounded answer: where can AI help your company right now?
Start focused. Make a clear decision.
One month. A clear outcome.
The timeline starts with the agreed kick-off and required material. We define the exact scope together.
- Week 1
A shared view of reality
We connect your goals and existing AI initiatives with an AI Monitor maturity baseline. Approved product, Jira and code evidence adds context where relevant to your decision. You receive an initial view of the largest gaps.
- Week 2
Four hours. Your real decisions.
In the interactive executive workshop, you use AI on a real leadership task, assess its output and limits, and discuss the implications for product strategy and culture. Together, you choose the first bottleneck to address.
- Week 3
Build your playbook
We turn the decision into practical ways of working: what can be removed, where AI contributes, and who decides and approves. You review the draft against a real leadership or product process.
- Week 4
Priority, ownership, next 90 days
You approve the playbook and roadmap. One priority, an accountable team and a measurable baseline define the starting point. Open questions become focused investigations.
The Teklens method
Understand. Remove. Then automate.
The AI Monitor assessment puts your starting point in context. Your actual workflows and approved data show where work gets stuck. Reconstructing the codebase reveals product logic and technical constraints. Together, we select one bottleneck and redesign that workflow.
Explore the AI MonitorWhat a playbook decision looks like
Illustrative example · not a customer result
- Bottleneck
- AI initiatives compete without a shared priority.
- Decision
- Evaluate one initiative. Defer further starts until the review.
- Ownership & evaluation
- The CPO owns the pilot. Leadership reviews value, effort and risk at the agreed checkpoint.
Start with one month. Go deeper where needed.
Recommended starting point
Your first advisory month
Analysis, a collaborative workshop, your individual playbook and a 90-day plan. One defined area and one priority opportunity.
Fixed fee based on agreed scope
You know the price, your team's commitment and the deliverables before commissioning.
Want to experience AI together first? The four-hour executive workshop can also be booked separately, with preparation, hands-on work and documented next steps. We agree the scope in the same discovery call.
Optional from month 2
Monthly advisory support
Each further month has its own focus and agreed outcome. We update the analysis and decide together what offers the strongest next opportunity.
- Refine product strategy and portfolio decisions using new evidence
- Embed AI culture, leadership routines and accountability in daily work
- Explore one priority area in depth and update the playbook
After month one, you decide whether and how to continue.
What we need from you
Nominate a sponsor and a small group of CEOs, CTOs, CPOs and board members. Bring your goals, current initiatives and a real leadership task. We handle analysis, preparation and documentation. Alongside the four-hour workshop, we agree short check-ins and a closing review.
Work with operators on your real case
Simon Scheurer brings the perspective of a former CTO and serial founder. Marc Gasser connects product strategy, go-to-market and AI. We agree who leads your scope and how we work together before starting.
Meet Simon and MarcBefore the first conversation
Is this technical training?
No. You try AI yourself to judge its opportunities and limits. The focus is product strategy, investment decisions, culture and leadership. No programming knowledge is required.
Can we book just the workshop?
Yes. The four-hour AI Strategy Workshop is available separately with tailored preparation and documented next steps. For the baseline, individual playbook and 90-day plan, we recommend the first advisory month.
Is the workshop for the whole team?
The executive workshop is exclusively for CEOs, CTOs, CPOs and board members. Heads of Product, Heads of Engineering, VPs of Engineering and their teams can use the AI Product Playbook engagement to work on their actual process.
What does the engagement cost?
After the discovery call, you receive a defined scope and a fixed fee for month one. Effort, deliverables and your team's contribution are agreed before starting. You commission further months and deep dives separately.
Do we have to use Teklens software?
No. The engagement starts with your workflow and bottleneck. Where shared knowledge across decisions, issues and code helps, the Teklens Product Brain can support it as your team's shared memory. Software usage and setup are agreed separately.
How do we handle confidential data?
We agree sources, access rights and data handling before analysis. You provide only approved material or scoped access. If code access is unavailable, we use available extracts and document the limits of the assessment.
The next step takes 30 minutes
Bring the question holding you back.
Describe your starting point. Together, we define a useful first step. You leave knowing whether we can help and what scope fits. Choose your time directly in the calendar.
No obligation. You are booking a conversation, not an advisory contract.
Want to start with your product or engineering team? AI Product Playbook