Teklens logo
DEEN
Services · For C-level and engineering in DACH

From AI activity to measurable impact.

Accepting AI is not the problem. Sustaining the change to data, processes, roles and governance is. That is what the labs work on.

Choose your lab

Thirty minutes. No sales. We'll also tell you if none of them fits.

Adoption is here. The system behind it is not.

What is missing is not acceptance, but the ability to keep data, processes, roles and governance moving with it. So every lab starts with a shared picture of reality, not a tool demo.

How we know: the AI Monitor.

Our annual study of AI readiness: published by Teklens, backed scientifically by ETH Zurich and the University of St. Gallen. Leaders and their teams answer the same questions across six dimensions, normalised to a 0–100 scale, so companies, roles and years can be compared.

Publisher
Teklens
Academic partners
ETH Zürich
Universität St. Gallen

The method from research, the cases from practice. What we apply in the labs is tested against both.

ETH Zurich and the University of St. Gallen are research partners on the AI Monitor. They are not Teklens reference customers.

6 in 10
also reach for personal AI tools – even though 87% are given tools by their employer.
Everyday AI usage66
Groundwork: data, integration, governance50
AI usage runs ahead of the groundwork beneath it: data, integration, governance and the ability to adapt.
Scale 0 to 100
How leadership sees it54
How the teams see it42
Leadership rates AI readiness higher than the people doing the daily work.
Scale 0 to 100
C-level · Board

Turn commitment into a defensible investment decision.

Leaders see the organisation as twelve points more mature than the operational layer. The lab creates a shared picture and translates it into decisions.

  • Three AI bets and three deliberate stops
  • Owners, budget and a 90-day measurement plan
  • Governance backed by operational evidence
Go to the AI Leadership Lab
CTO · VP Engineering

Turn tool adoption into a reliable engineering system.

Adoption scores 66; the foundation scores 50. The lab prioritises the data, architecture and workflow work that gets AI into production safely.

  • Test use cases against data and integration readiness
  • An approved stack, security review and quality gates
  • End-to-end workflows with measurable impact
Go to the AI Product Lab

Basis: 162 valid responses, 106 of them with demographic detail. AI Monitor 2026, published by Teklens with ETH Zurich and the University of St. Gallen. Self-assessments, normalised to 0–100. Pre-release.

Start the 5-minute assessment
Who is in the room

Two entrepreneurs run the labs. No consulting pyramid.

No junior with a slide deck, no partner who disappears after the kickoff. Simon Scheurer and Marc Gasser run every lab themselves – the same two people from the first question to the decision.

  • Simon Scheurer

    Simon Scheurer

    Serial Founder · AI & Tech

    LinkedIn
    Focus

    Technology, product and engineering teams

    • Serial entrepreneur and former CTO: built, scaled and sold tech companies
    • Makes engineering teams gen-AI-native – tools, workflows, quality gates
    • Assesses the real state of software, AI and deep-tech products
  • Marc Gasser

    Marc Gasser

    Software Entrepreneur · GTM & Marketing

    LinkedIn
    Focus

    Go-to-market, revenue and automation

    • Software entrepreneur and Springer Gabler author
    • Built Aioma, sold Localina's CRM to Swisscom
    • Innosuisse expert and former ZHAW lecturer; builds autonomous GTM systems

Both are co-founders of Teklens, working out of Zurich. Labs run in German or English.

References

Services references

The labs come out of the joint venture between Contem GmbH and Pedalix GmbH – the references come from both firms, across four segments.

Software & AI

  • CMI logo
  • Axon Vibe logo
  • Skribble logo
  • Wingtra logo
  • Octopus logo
  • Craftview logo
  • Embedl logo
  • Createq logo

Enterprise & Scaleups

  • Siemens Healthineers logo
  • DHL logo
  • Raiffeisen logo
  • United Security Providers logo
  • Emporix logo
  • Axel Springer Corporate Solutions logo

Venture Capital

  • Swiss Founders Fund logo
  • Founderful logo

Sales Trainers & Growth Consultants

  • SalesPlaybook logo
  • Venturize
  • Peakora logo
  • scaleup logo
  • USA Launching Pad logo

A selection of mandates from both firms. Not every mandate covers all three labs.

Client voices

What clients say.

Voices from Pedalix GmbH mandates – the same client base the labs come out of.

  • Yves-Alain Gueggi
    Yves-Alain Gueggi
    CEO, United Security Providers
    5 / 5
    «Pedalix played a decisive part in carrying United Security Providers' internal expertise outwards and in enriching our CRM data. Being able not only to reach our audience but to sustain a genuinely valuable dialogue with them has strengthened our market presence considerably.»
  • Eberhardt Weber
    Eberhardt Weber
    Founder & CEO, Emporix
    4.5 / 5
    «Working with Marc and Valentin was highly professional throughout, and I thoroughly enjoyed it. I can recommend Pedalix to other companies looking for innovative routes in B2B marketing.»
  • Reto Baumgartner
    Reto Baumgartner
    CEO, MySign
    5 / 5
    «With Pedalix we found a way to get in touch with a large number of B2B companies. We can now proactively share our expertise and knowledge, position ourselves and lay the groundwork for future business relationships.»
  • Lutz Thalmann
    Lutz Thalmann
    Managing Director, Axel Springer Corporate Solutions
    5 / 5
    «Marc Gasser works with us and our clients regularly. He shows them how to identify bottlenecks in the buyer journey, build a qualified pipeline effectively and recognise buying signals. His clear strategies and hands-on workshops have already moved many of our clients forward.»
  • Torsten Sabel
    Torsten Sabel
    COO, BlueReport (Cognita)
    4.5 / 5
    «Thanks to Pedalix we have improved our sales pipeline considerably. Pedalix is outstanding support for our sales department, full of enthusiasm and efficiency.»
  • Benoît Henry
    Benoît Henry
    CEO, Certifaction
    5 / 5
    «Pedalix gave us some great best practices and a convincing implementation framework. Combining their expertise with our internal delivery strength lets us scale faster and better.»
  • Adrian Kyburz
    Adrian Kyburz
    Head of Revenue, Xorlab
    4.5 / 5
    «Marc and Valentin helped us grow with best practices and an effective execution plan. Working with them had an ROI in under 2 months! The biggest impact was on our team's productivity and the sales pipeline.»

Collected by Pedalix. Ratings out of 5. Quotes translated from the German originals.

Two ways to work with us

Decide first. Build when the evidence holds.

Two options per route. Diagnosis is included in both – it is not a separate product you buy on top.

Recommended entry

Decision Lab

Diagnosis, a shared decision and a concrete execution plan. For teams that need clarity before they commit capital or capacity.

Included
  • Role-specific diagnosis
  • First-value snapshot
  • One to two workshop days
  • Decision Pack
  • Context Workspace
  • 90- or 100-day plan
Full system

Execution Track

The Decision Lab plus real execution, reviews and embedding into how the team works.

Included
  • Everything in the Decision Lab
  • Execution on the real portfolio, backlog or GTM system
  • Agreed working assets or agents
  • Quality and governance gates
  • Review cadence
  • Handover and ongoing development in the Context Workspace
Shared operating model

Decode → Shape → Amplify → Evolve.

A loop, not a transformation with an end date.

  1. 01

    Decode

    Understand reality, context and the bottleneck

    Where do we actually stand?

  2. 02

    Shape

    Set decisions, priorities and limits

    What do we change – and what don't we?

  3. 03

    Amplify

    Turn decisions into real work

    How does measurable impact happen?

  4. 04

    Evolve

    Embed learning, governance and routine

    How does the system get better?

The Decision Lab covers Decode and Shape and hands over to Amplify and Evolve. The Execution Track runs the whole loop.

Decision Pack guarantee

No diagnosis theatre.

When the agreed inputs are complete, we deliver the defined Decision Pack by the agreed date. If an agreed component is missing, we keep working at no extra fee until the pack is complete.

We guarantee defined outputs and dates that we control. No revenue, transformation or autonomy guarantee – that depends on your execution, and we can't stand behind it.

Not sure which Lab fits?

Thirty minutes with the founding team. You get a clear recommendation, the right scope – or a reasoned no.