Services · For C-level and engineering in DACH

From AI activity to measurable impact.

Accepting AI is not the problem. Sustaining the change to data, processes, roles and governance is. That is what the labs work on.

Book a Product AI Strategy Session Try Teklens

Strategic entry for CPO/CTO or a product test with Jira and code.

Choose your decision

Which decision is in front of you?

Choose the starting point for your task: AI strategy with executive leadership or a real product and engineering workflow with your team. For go-to-market, explore gtm.science.

Adoption is here. The system behind it is not.

What is missing is not acceptance, but the ability to keep data, processes, roles and governance moving with it. So every lab starts with a shared picture of reality, not a tool demo.

How we know: the AI Monitor.

Our annual study of AI readiness: published by Teklens, backed scientifically by ETH Zurich and the University of St. Gallen. Leaders and their teams answer the same questions across six dimensions, normalised to a 0–100 scale, so companies, roles and years can be compared.

Publisher

Academic partners

The method from research, the cases from practice. What we apply in the labs is tested against both.

ETH Zurich and the University of St. Gallen are research partners on the AI Monitor. They are not Teklens reference customers.

6 in 10

also reach for personal AI tools – even though 87% are given tools by their employer.

People and leadership59

Groundwork: technology, data, governance47

People and leadership are further along than the groundwork: technology, data, governance and the ability to adapt.

Scale 0 to 100

How leadership sees it54

How the teams see it43

Leadership rates AI readiness higher than the people doing the daily work.

Scale 0 to 100

C-level · Board

Turn commitment into a defensible investment decision.

Leaders see the organisation as eleven points more mature than the operational layer. The lab creates a shared picture and translates it into decisions.

Three AI bets and three deliberate stops
Owners, budget and a 90-day measurement plan
Governance backed by operational evidence

Go to the AI Strategy Lab

CTO · VP Engineering

Turn tool adoption into a reliable engineering system.

People and leadership score 59; the foundation scores 47. The lab prioritises the data, architecture and workflow work that gets AI into production.

Test use cases against data and integration readiness
An approved stack, security review and quality gates
End-to-end workflows with measurable impact

Go to the AI Product Lab

Basis: 165 valid responses, 106 of them with demographic detail. AI Monitor 2026, published by Teklens with ETH Zurich and the University of St. Gallen. Self-assessments, normalised to 0–100. Pre-release.

Start the 5-minute assessment

Who is in the room

Two entrepreneurs run the AI Product Lab. No consulting pyramid.

No junior with a slide deck, no partner who disappears after the kickoff. Simon Scheurer and Marc Gasser run every lab themselves – the same two people from the first question to the decision.

Simon Scheurer
Serial Founder · AI & Tech
LinkedIn
Focus
Technology, product and engineering teams
- Serial entrepreneur and former CTO: built, scaled and sold tech companies
- Makes engineering teams gen-AI-native – tools, workflows, quality gates
- Assesses the real state of software, AI and deep-tech products
Marc Gasser
Software Entrepreneur · Product × GTM × AI
LinkedIn
Focus
Go-to-market, revenue and automation
- Product × GTM × AI: builds B2B software companies with humans + agents
- Built Astina, Aioma and Localina, sold Localina CRM to Swisscom, co-led a company of several hundred people as CCO
- Innosuisse expert, Springer Gabler author, lecturer at HWZ, ZHAW and FHNW; publisher of the Marketing Automation & AI Readiness Report (AI Monitor) with ETH Zürich and the University of St. Gallen

Both are co-founders of Teklens, working out of Zurich. Labs run in German or English. The AI Strategy Lab is run by Pedalix with Marc Gasser and Valentin Binnendijk; the AI GTM Lab lives on gtm.science.

References

Services references

The labs come out of the joint venture between Contem GmbH and Pedalix GmbH – the references come from both firms, across four segments.

Software & AI

Enterprise & Scaleups

Venture Capital

Sales Trainers & Growth Consultants

Venturize

A selection of mandates from both firms. Not every mandate covers all three labs.

Client voices

What clients say.

Voices from Contem GmbH and Pedalix GmbH mandates – the same client base the labs come out of.

«Pedalix played a decisive part in carrying United Security Providers' internal expertise outwards and in enriching our CRM data. Being able not only to reach our audience but to sustain a genuinely valuable dialogue with them has strengthened our market presence considerably.»
Yves-Alain Gueggi
CEO, United Security Providers
«Working with Marc and Valentin was highly professional throughout, and I thoroughly enjoyed it. I can recommend Pedalix to other companies looking for innovative routes in B2B marketing.»
Eberhardt Weber
Founder & CEO, Emporix
«Teklens delivered a fast and detailed technical due diligence. The ability to turn complex technical matters into clear insights was instrumental to our decision.»
Pascal Mathis
Founding Partner, Founderful
«Teklens delivered impressive results in record time. The AI-based solution was fully operational with minimal input from our side. Exactly what we needed.»
Heiner Grüter
Founder & Managing Partner, Meridium
«Simon manages to combine a deeply technical and current perspective with a thorough understanding of business fundamentals. An outstanding consulting talent.»
Jean-Jacques Pittet
Head of CIO Advisory, adesso
«Simon combines a unique blend of entrepreneurial energy, sharp problem-solving, and years of experience. Such deep expertise in technology, product, and leadership — all in one person.»
Youssef Demitri
VP Engineering, Wingtra
«With Pedalix we found a way to get in touch with a large number of B2B companies. We can now proactively share our expertise and knowledge, position ourselves and lay the groundwork for future business relationships.»
Reto Baumgartner
CEO, MySign
«Marc Gasser works with us and our clients regularly. He shows them how to identify bottlenecks in the buyer journey, build a qualified pipeline effectively and recognise buying signals. His clear strategies and hands-on workshops have already moved many of our clients forward.»
Lutz Thalmann
Managing Director, Axel Springer Corporate Solutions
«Thanks to Pedalix we have improved our sales pipeline considerably. Pedalix is outstanding support for our sales department, full of enthusiasm and efficiency.»
Torsten Sabel
COO, BlueReport (Cognita)
«Pedalix gave us some great best practices and a convincing implementation framework. Combining their expertise with our internal delivery strength lets us scale faster and better.»
Benoît Henry
CEO, Certifaction
«Marc and Valentin helped us grow with best practices and an effective execution plan. Working with them had an ROI in under 2 months! The biggest impact was on our team's productivity and the sales pipeline.»
Adrian Kyburz
Head of Revenue, Xorlab
«Teklens was really committed and improved the quality of the project, and code, while actively contributing with new features and ideas. I would definitely work with Teklens again.»
Filip Maertens
Venture Builder, AI Veteran, Forbes Technology Council
«Pedalix played a decisive part in carrying United Security Providers' internal expertise outwards and in enriching our CRM data. Being able not only to reach our audience but to sustain a genuinely valuable dialogue with them has strengthened our market presence considerably.»
Yves-Alain Gueggi
CEO, United Security Providers
«Working with Marc and Valentin was highly professional throughout, and I thoroughly enjoyed it. I can recommend Pedalix to other companies looking for innovative routes in B2B marketing.»
Eberhardt Weber
Founder & CEO, Emporix
«Teklens delivered a fast and detailed technical due diligence. The ability to turn complex technical matters into clear insights was instrumental to our decision.»
Pascal Mathis
Founding Partner, Founderful
«Teklens delivered impressive results in record time. The AI-based solution was fully operational with minimal input from our side. Exactly what we needed.»
Heiner Grüter
Founder & Managing Partner, Meridium
«Simon manages to combine a deeply technical and current perspective with a thorough understanding of business fundamentals. An outstanding consulting talent.»
Jean-Jacques Pittet
Head of CIO Advisory, adesso
«Simon combines a unique blend of entrepreneurial energy, sharp problem-solving, and years of experience. Such deep expertise in technology, product, and leadership — all in one person.»
Youssef Demitri
VP Engineering, Wingtra
«With Pedalix we found a way to get in touch with a large number of B2B companies. We can now proactively share our expertise and knowledge, position ourselves and lay the groundwork for future business relationships.»
Reto Baumgartner
CEO, MySign
«Marc Gasser works with us and our clients regularly. He shows them how to identify bottlenecks in the buyer journey, build a qualified pipeline effectively and recognise buying signals. His clear strategies and hands-on workshops have already moved many of our clients forward.»
Lutz Thalmann
Managing Director, Axel Springer Corporate Solutions
«Thanks to Pedalix we have improved our sales pipeline considerably. Pedalix is outstanding support for our sales department, full of enthusiasm and efficiency.»
Torsten Sabel
COO, BlueReport (Cognita)
«Pedalix gave us some great best practices and a convincing implementation framework. Combining their expertise with our internal delivery strength lets us scale faster and better.»
Benoît Henry
CEO, Certifaction
«Marc and Valentin helped us grow with best practices and an effective execution plan. Working with them had an ROI in under 2 months! The biggest impact was on our team's productivity and the sales pipeline.»
Adrian Kyburz
Head of Revenue, Xorlab
«Teklens was really committed and improved the quality of the project, and code, while actively contributing with new features and ideas. I would definitely work with Teklens again.»
Filip Maertens
Venture Builder, AI Veteran, Forbes Technology Council

Ratings out of 5 collected by Pedalix; the Contem voices carry no rating. Some quotes translated from the German originals.

Two ways to work with us

Decide first. Build when the evidence holds.

Two options per route. Diagnosis is included in both – it is not a separate product you buy on top.

Recommended entry

Decision Lab

Diagnosis, a shared decision and a concrete execution plan. For teams that need clarity before they commit capital or capacity.

Included

Role-specific diagnosis
First-value snapshot
One to two workshop days
Decision Pack
Context Workspace
90- or 100-day plan

Full system

Execution Track

The Decision Lab plus real execution, reviews and embedding into how the team works.

Included

Everything in the Decision Lab
Execution on the real portfolio, backlog or GTM system
Agreed working assets or agents
Quality and governance gates
Review cadence
Handover and ongoing development in the Context Workspace

Shared operating model

Decode → Shape → Amplify → Evolve.

A loop, not a transformation with an end date.

01
Decode
Understand reality, context and the bottleneck
Where do we actually stand?
02
Shape
Set decisions, priorities and limits
What do we change – and what don't we?
03
Amplify
Turn decisions into real work
How does measurable impact happen?
04
Evolve
Embed learning, governance and routine
How does the system get better?

The Decision Lab covers Decode and Shape and hands over to Amplify and Evolve. The Execution Track runs the whole loop.

Decision Pack guarantee

No diagnosis theatre.

When the agreed inputs are complete, we deliver the defined Decision Pack by the agreed date. If an agreed component is missing, we keep working at no extra fee until the pack is complete.

We guarantee defined outputs and dates that we control. No revenue, transformation or autonomy guarantee – that depends on your execution, and we can't stand behind it.

Not sure which Lab fits?

Thirty minutes with the founding team. You get a clear recommendation, the right scope – or a reasoned no.

Book a Product AI Strategy Session Try Teklens

From AI activity to measurable impact.

Which decision is in front of you?

AI Strategy Workshop

AI Product Playbook

AI GTM Lab