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Define & DesignDD-02
Success metrics with Discover, Use, Rely
Connect awareness, successful use and continued reliance into distinct measurable stages with shared functional ownership.
Product statusAvailable now
Input3 required inputsDiscovery channels and the intended successful action · Return behaviour and baseline evidence · Initiative focus and approved Product Brain guidance
SkillsDefine product success measures · Prepare task context · Review an artifact against agreed criteriaProduct Manager + Product Manager Agent
OutcomeSuccess metrics in three stages: Discover, Use and Rely cohorts with population, window, baseline, target, owner and counter-metrics.Artifact: Success metrics
Owner
Product Manager
Human + Agent
Participants · Agents
Product MarketingDesignerEngineerProduct Manager Agent
Trigger
A feature and the users expected to discover and adopt it are known.
Required context
Product BrainDiscovery channels and the intended successful actionAnalyticsReturn behaviour and baseline evidenceProduct BrainInitiative focus and approved Product Brain guidance
Optional context
Product BrainExisting success metricsConfluenceLaunch plan
Skills
Define product success measuresPrepare task contextReview an artifact against agreed criteria
Suggested conversation arc
- 1Map Discover, Use and RelyDefine how eligible users find the feature, what successful use means and which repeat behaviour demonstrates reliance; do not substitute exposure for value.Skills: Prepare task context
- 2Define the three measurement stagesSpecify population, event or condition, observation window, baseline and target for Discover, Use and Rely, plus relevant counter-metrics.Skills: Define product success measures
- 3Agree cross-functional responsibilityDiscuss discovery with marketing, successful use with design and reliance with product/engineering; assign ownership and identify required measurement gaps.
- 4Confirm a usable measurement contractCheck that the stages connect without treating all users as eligible at every point, then confirm the measures for the brief or PRD.Skills: Review an artifact against agreed criteria
Output
Success metrics in three stages: Discover, Use and Rely cohorts with population, window, baseline, target, owner and counter-metrics.
Artifacts
Creates: Success metrics
What good looks like
- Each stage has its own eligible population; exposure is not counted as value.
- Every stage has a named functional owner.
- Measurement gaps are explicit, not filled with assumptions.
Quality gate
The Product Manager confirms the measurement contract for the brief or PRD.
Destination
Product BrainConfluence
Usually next
People and agents work from the same Product Brain. The owner stays accountable. Assigned agents prepare and check. A named person approves at the gate.
Choose the path that matches your role.
Set the Product AI direction with us, or test the shared Product Brain on real work with Jira and code.