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Strategy & DiscoverySD-02
How to define and use KPIs
Choose a few standing product-health indicators, then establish a repeatable evidence-led review distinct from quarterly OKRs.
Product statusAvailable now
Input3 required inputsProduct goals and the health decisions to make · Existing measurement definitions and recent readings · Initiative focus and approved Product Brain guidance
SkillsDefine product success measures · Prepare task context · Review an artifact against agreed criteriaProduct Manager + Product Manager Agent
OutcomeKPI definitions with baseline, source, owner and window, plus the review cadence and agreed responses.Artifact: Success metrics
Owner
Product Manager
Human + Agent
Participants · Agents
Data AnalystHead of ProductProduct Manager Agent
Trigger
Product goals need standing health signals, or a KPI review is due.
Required context
Product BrainProduct goals and the health decisions to makeAnalyticsExisting measurement definitions and recent readingsProduct BrainInitiative focus and approved Product Brain guidance
Optional context
FilesKnown data-quality limitationsProduct BrainCurrent OKRs
Skills
Define product success measuresPrepare task contextReview an artifact against agreed criteria
Suggested conversation arc
- 1Choose health signalsStart from user value and business goals. Select a small set of leading and lagging signals; reject metrics that could rise without product success.Skills: Prepare task context
- 2Define comparable measuresSpecify numerator, denominator where applicable, population, window, source, owner and current baseline. Mark unavailable measurements as gaps rather than zero.Skills: Define product success measures
- 3Review the latest evidenceCompare current readings with the baseline and expected range, considering data quality and segment differences before interpreting movement.Skills: Review an artifact against agreed criteria
- 4Agree response and cadenceDecide which readings require investigation or action and when to review again. Keep the standing KPI separate from a time-bound improvement objective.
Output
KPI definitions with baseline, source, owner and window, plus the review cadence and agreed responses.
Artifacts
Creates: Success metrics
What good looks like
- Every metric can be calculated consistently from its stated definition.
- Targets and observations are not conflated.
- Missing data is recorded as an instrumentation gap, never as an invented value.
Quality gate
The Product Manager decides which readings trigger action and confirms the review cadence.
Destination
Product BrainConfluence
Usually next
People and agents work from the same Product Brain. The owner stays accountable. Assigned agents prepare and check. A named person approves at the gate.
Choose the path that matches your role.
Set the Product AI direction with us, or test the shared Product Brain on real work with Jira and code.