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Product BrainPB-03
Align product objectives
Turn company strategy into a small set of product objectives the team can use to decide, and to say no.
Product statusAssisted workflow
Context in4 required inputsCompany strategy · Current business goals and OKRs · Product vision
TransformationHead of Product + Product AgentLocal Files · Atlassian
OutcomeApproved product objectives with decision principles and the list of work that does not fit.Artifact: Product objectives
Owner
Head of Product
Human-led
Participants · Agents
Product ManagerProduct Agent
Trigger
Start of a planning cycle, a strategy change or a new initiative.
Required context
FilesCompany strategyFilesCurrent business goals and OKRsProduct BrainProduct visionProduct BrainCurrent roadmap
Optional context
Customer evidenceCustomer evidenceFilesMarket researchAnalyticsPrevious cycle results
Skills
Local FilesAtlassian
Methods used inside this Activity: OKRs · Vision-fit check of epics and stories
Activity steps
- 1Collect current goals and resolve conflicts between them.
- 2Translate them into product objectives with a time frame.
- 3Check which epics and stories in Jira support or contradict the objectives.
- 4Rank the objectives and record the decision principles.
Output
Approved product objectives with decision principles and the list of work that does not fit.
Artifacts
Creates: Product objectives
Updates: Product Brain
What good looks like
- Specific and measurable where possible.
- Understood the same way by product and engineering.
- Useful for saying no.
- Work that contradicts the objectives is named, not hidden.
Quality gate
Head of Product or leadership approves the objectives.
Destination
Product BrainRoadmap
Usually next
People and agents work from the same Product Brain. The owner stays accountable. Assigned agents prepare and check. A named person approves at the gate.
Deep dives from the AI PM Lab
Articles that explain the thinking behind this Activity.
Show us exactly how product work happens today.
Thirty minutes with a founder. We compare your process with the Playbook and pick the first Activity to run on your Jira and your repo.